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Writer's pictureRachael N. Turner
Nov 213 min read

AI & Aesthetics: Digital Marketing & Branding Workshop plus Tips and Hacks



This week we held the first AI & Aesthetics Workshop! We focused on creating engaging visuals, marketing your business, and leveraging AI to get expert development and execution as it relates to marketing campaigns.


Check out video reviews on our Instagram page: www.instagram.com/gechamber


Location: Cleanslate

Englewood, Chicago


Facilitators: Rachael Turner, Jordan Bester




 


Here are 10 quick tips to improve your iPhone photography:

1. Clean the Lens

  • Wipe the lens with a soft, clean cloth to remove fingerprints or smudges for clear shots.

2. Use the Grid

  • Enable the gridlines in Settings (Settings > Camera > Grid) to apply the rule of thirds for balanced composition.

3. Focus and Exposure

  • Tap the screen to focus on your subject. Adjust exposure by sliding up or down on the screen after tapping.

4. Use Portrait Mode

  • For professional-looking photos, use Portrait mode to create a blurred background effect.

5. Optimize Lighting

  • Take photos in natural light whenever possible. Avoid direct sunlight to prevent harsh shadows.

6. Hold Steady

  • Keep your hands steady or use a tripod to avoid blurry images. You can also use the volume button as a shutter.

7. Edit Smartly

  • Use the built-in editing tools or apps like Snapseed or Lightroom to enhance your photos.

8. Experiment with Angles

  • Try different perspectives (e.g., shoot from below or above) to add variety and creativity.

9. Avoid Zoom

  • Use your feet to "zoom in" by moving closer to your subject instead of pinching to zoom, which reduces image quality.

10. Use Live Photos or Burst Mode

  • Use Live Photos for subtle motion or Burst mode to capture fast action and choose the best frame.



 


Here are 10 quick AI tips to enhance productivity and creativity:


1. Leverage AI for Repetitive Tasks

  • Use tools like ChatGPT or Jasper to generate ideas, write drafts, or answer FAQs.

2. Optimize Content Creation

  • Use AI tools like Canva's Magic Design or DALL-E for graphics and visuals, and Grammarly or ProWritingAid for writing assistance.

3. Personalize Customer Interactions

  • Implement AI chatbots (e.g., ChatGPT API, Intercom) to handle common customer queries instantly.

4. Improve Social Media Efficiency

  • Schedule posts with tools like Buffer or Hootsuite, and generate captions or hashtags using AI.

5. Analyze Data Quickly

  • Use AI-powered tools like Tableau or Looker Studio for fast and actionable insights from data.

6. Upskill with AI Courses

  • Platforms like Coursera, Udemy, or OpenAI's educational resources can keep you updated on AI trends and applications.

7. Streamline Email Management

  • Use AI tools like SaneBox or Google's Smart Reply to sort, prioritize, and respond to emails efficiently.

8. Create Interactive Experiences

  • Use AI like ChatGPT to power conversational quizzes, educational tools, or storytelling apps.

9. Enhance Marketing Campaigns

  • Optimize campaigns with AI-driven analytics in platforms like HubSpot or Adobe Marketing Cloud.

10. Stay Ethical and Transparent

  • When using AI, disclose its role and stay aware of potential biases to ensure fairness and accuracy.


 

Here are 10 quick Canva tips to help you create stunning designs:

1. Use Templates for Efficiency

  • Start with customizable templates for presentations, social media posts, and flyers to save time.

2. Leverage Magic Resize

  • Use the Magic Resize tool (Pro feature) to instantly adapt your design to different dimensions.

3. Align and Group Elements

  • Use the alignment tools and group related elements to keep your design organized and professional.

4. Experiment with Fonts

  • Pair complementary fonts (e.g., bold with cursive) and use Canva's font combinations guide for inspiration.

5. Maximize the Brand Kit

  • Save your brand’s colors, fonts, and logos in Canva’s Brand Kit for consistency (Pro feature).

6. Remove Backgrounds

  • Use the Background Remover tool (Pro feature) to make subjects stand out or create transparent designs.

7. Use Transparent Overlays

  • Add a semi-transparent square over images to enhance text readability and create a polished look.

8. Add Animations

  • Use Canva’s animation feature to create engaging content for videos, reels, or presentations.

9. Search with Keywords

  • Use specific keywords in Canva’s search bar to find unique graphics, photos, or templates faster.

10. Explore Shortcuts

  • Master shortcuts like:

    • T: Add text box

    • L: Add a line

    • R: Add a rectangle

    • CTRL+D: Duplicate selected elements


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